Just swung by Conte's in Arlington for the first time in ages and noticed that they're now going under the name of Freshbikes. Same staff though. Anybody know what happened?
Your post made me google. This is what I found--it's a relatively old article though. I don't have inside information on this one!
They had a Fresh Bikes advertisement in the Bethesda metro months ago, so they've been planning this for awhile. The DC Contes (Bethesda and Arlington) were franchises, and I think they ran into some issues with the head Conte's ownership. I know we have some club members that were/are employees, so maybe someone can chime in.
This is a true statement. It's complicated but over the next year they will be going through a re-branding effort.