“Triathletes are a discerning group of alpha consumers, with $175,000 average salaries,” said Erik Vervloet, vice president for sports marketing at K-Swiss, which jumped into the tri-market three years ago. “The average Ironman spends $22,000 a year on the sport.”
Granted, I am no Ironman but damn, I've got some catching up to do...
Right?! These numbers are nutso! When reading my 2010 Ironman Louisville program this year, I was shocked to realize that I'm clearly the minority in this sport! But, as a 27-year old female Ironman in D.C. who has an annual take-home of around the stated annual spending for equipment, I am proud to say that people don't HAVE to spend that much, or make that much, to complete an IM, or any distance tri. Take the guy who does IMs in cargo shorts and a BMX bike, and he gets it done in a solid 12 hours.
In the end of the day, equipment can only take you so far. If your mental game is there, backed up by hours upon hours of training, you'll finish it. (as much fun as it is though, to shop around and dream of my next big purchase)
the guy had me until he said "his main concern now isn’t how he looks in the mirror, but making sure that he isn’t “chick-ed” at the next race — slang for being beaten by a woman." weak dude. maybe i'm out of the loop but i've never even heard that term before?
I've heard the term a few times, and I totally agree with you, Elizabeth--it made me realize how lame he was anyway, and I was surprised the NYT gave him the time of day.
I was "chicked a bunch of time at Ironman. And I will just say this...... I was just fine with it. They were out there doing their thing, just like me. Except they were better at it than I was.
Apparently I need something like a 150% raise in order to just be the average income of a triathlete. I must really be dragging down that statistic. :)
its obvious that none of you will ever be a "real" IM triathlete until you are in the proper income bracket.
remember this article was written about mainly manhattan triathletes, which over the years have seen upcropptings of a lot of triathlon clubs, mainly very expenisve ones with 1k-2k annual membership dues are not uncommon and are the norm.
that is a funny term "chick-ed", must be a new slang term. Guess its all these newbie youngin triathletes with their twitter and facebook coming up with new slang terms. :)
Chick-ed was defined in Runner's World magazine maybe 2 months ago in a side-bar/box--I'd never heard of it before reading that issue. The article suggested the term was born in the ultra- or trail- running groups, I believe.
I also remember reading a Triathlete Mag article where Chrissie W talked about Lance getting chicked when he attempts Kona. In her words, "Could you imagine, if I chicked him?"
Getting chicked; I'm afraid this phenomena as a just concern is a luxury of the elite.
But I found this today, looks about right:
sheesh... maybe we ladies should start using the term "duded" (guyed? manned? bro'd?) with a similar air of derision and insecurity?
in any event, i agree with the folks who can have fun and make their seasons happen without spending a car's worth every year! thanks for making a great DC metro tri community, all.
99 percent of us guys wouldn't be able to keep up with Chrissie Wellington or Mirinda Carfrae. No shame in that.
As for the $22,000 figure, maybe if they adjusted the decimal point to the left, it might be more accurate, for me.
This is so much of a farce of a story that anyone who believes it – must be a yankee fan. I would love the day when a PE teacher makes that kind of money. Yeah, our pockets are deep. Good luck with that one.
As far as this so called being ‘chicked’ goes. Any real man who is concerned about being ‘chicked’ at a race needs to familiarize themselves with the awards process. We don’t compete against women. We are in a separate bracket. If someone is so concerned with being ‘chicked’ then maybe they should be hanging out with the walk-a-thon group.
I think it was Ghostface Killa who said it best: "Cash rules everything around me, CREAM, get tha money - dolla, dolla billz yo!"
you know the new slang term "chick'd" must be new with the twitter/facebook crowd because "back in the day" triathletes used different terms for these situations:
a male is passed by a female
a female is passed by a male
in both situations you either:
"got toasted" or "got your ass handed to you" regardless of the sex of the person passing you.
and like BigE Smalls once said "mo money, mo problems"
I add for your consideration the "IM Access Membership Program" which apparently gives you early registration to IM events for the bargain price of $1000. That's a good chunk of the $22K. http://triathlon.competitor.com/2010/10/news/wtc-offers-1000-ironman-access-membership-program_15929
I am reading it, but don't believe it!! I thought that the IRS was bad!!
That sickens me that WTC/Ironman is taking advantage of the market and at the same time ruining the sport by making it more elitest/exclusive. $1000 membership fee for early entry! you still need to pay the $575 entry fee. I guess the Official Membership ID card makes the $1000 justifiable, the one from USAT just wasn't cutting it for me.
At least DC Tri has kept its membership fee minimal over the years.
wow that is funny the 1k membership card to register early. Never heard of that but it makes sense.
more power to them, like everyone says, the more people in the sport the better. LOL
This could help other organizations like Rev3 and Challenge attract more people to their races if middle-income people get shut out of IM-branded races. Both of those other organizers are expanding their race schedules in 2011.